Mobile App Marketing Lead

About vidIQ:

VidIQ is a fast-growing youtube education platform that helps YouTubers and video content creators to grow their channel, get more views and subscribers, and improve their overall YouTube video performance. We offer a suite of features such as keyword research, video SEO optimization, competitor analysis, and social media promotion tools to help creators optimize their videos for search and discovery on YouTube.

Job Description:

We are seeking a talented and passionate Mobile Marketer to join our team. As a Mobile Marketer, you will be responsible for driving user acquisition, engagement, and retention for vidIQ's mobile app. You will work closely with our product and engineering teams to develop and execute mobile marketing strategies that drive growth and maximize user engagement.

Responsibilities:

• Develop and execute mobile marketing strategies to drive user acquisition, engagement, and retention for vidIQ's mobile app

• Create and optimize mobile app store listings, including app titles, descriptions, and keywords

• Plan and execute mobile app advertising campaigns on social media, search engines, and other relevant platforms

• Develop and execute push notification and in-app messaging campaigns to maximize user engagement and retention

• Analyze user behavior data to identify opportunities for improving the mobile app user experience and driving user engagement

• Collaborate with the product and engineering teams to develop and implement new mobile app features and improvements

• Stay up-to-date with mobile marketing trends, technologies, and best practices, and recommend new approaches to improve vidIQ's mobile marketing efforts

Requirements:

• 3+ years of experience in mobile app marketing, with a track record of driving user acquisition, engagement, and retention for mobile apps

• 2+ years of experience marketing for consumer SaaS businesses

• Strong knowledge of mobile app store optimization (ASO) and mobile advertising platforms such as Facebook Ads, Google Ads, and Apple Search Ads

• Excellent analytical and data-driven problem-solving skills, with experience using mobile app analytics tools such as Firebase, Mixpanel, or Amplitude

• Experience with push notification and in-app messaging platforms such as Braze, Leanplum, or Iterable

• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams

• Passion for mobile app marketing and staying up-to-date with the latest trends, technologies, and best practices